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Title: Determinants of intention to adopt mobile commerce in Singapore.
Authors: Lee, Min Min.
Liew, Wei Chong.
Seah, Winnie Sui Gek.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographics, mediators, perceived usefulness and intention to adopt m-commerce.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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