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Title: The role of virtual communities in promoting Electronic Commerce.
Authors: Koh, Yeow Leng.
Chia, Pei Jin.
Yeo, Hwee Lee.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2000
Abstract: In this paper we have looked at the issues of trust in virtual communities and the perceived benefits of participating in virtual communities. We have also outline a model that proposes the contributions of virtual communities to electronic commerce. The model was developed from an integration of relevant theories.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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