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|Title:||Marketing plan of a christian-themed cafe.||Authors:||Lim, Cindy Sin Yee.
Ling, Brina Sze Yin.
Mok, Melvin Chuan Jia.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2004||Abstract:||This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and religion/ spirituality.||URI:||http://hdl.handle.net/10356/9511||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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