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Title: Marketing plan of a christian-themed cafe.
Authors: Lim, Cindy Sin Yee.
Ling, Brina Sze Yin.
Mok, Melvin Chuan Jia.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and religion/ spirituality.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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