Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9511
Title: | Marketing plan of a christian-themed cafe. | Authors: | Lim, Cindy Sin Yee. Ling, Brina Sze Yin. Mok, Melvin Chuan Jia. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2004 | Abstract: | This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and religion/ spirituality. | URI: | http://hdl.handle.net/10356/9511 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_2155.pdf Restricted Access | 2.48 MB | Adobe PDF | View/Open |
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