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|Title:||McDonald's and their customers.||Authors:||Loh, Chelsia Qiuxia.
Shen, Jane Meimei.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2004||Abstract:||An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.||URI:||http://hdl.handle.net/10356/9512||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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