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Title: McDonald's and their customers.
Authors: Loh, Chelsia Qiuxia.
Peh, Michelle.
Shen, Jane Meimei.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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