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Title: Insight into the emerging male beauty salons market : image and purchase intention.
Authors: Shi, Cailing.
Tan, Libing.
Yeo, Stella Hui Yar.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and purchase intentions are affected by society’s views.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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