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|Title:||Variety seeking in the Singapore service industry.||Authors:||Long, Zhenjie.
See, Yuat Beng.
Sim, Catherine Ung Mei.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2004||Abstract:||This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact).||URI:||http://hdl.handle.net/10356/9530||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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