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Title: Variety seeking in the Singapore service industry.
Authors: Long, Zhenjie.
See, Yuat Beng.
Sim, Catherine Ung Mei.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2004
Abstract: This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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