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|Title:||Effect of celebrity endosement on advertisements : a KAI approach||Authors:||Poh, Yan Lin
Chan, Sok Mun
Nalini Devi Suppiah
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2000||Abstract:||To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities.||URI:||http://hdl.handle.net/10356/9538||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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