Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9538| Title: | Effect of celebrity endosement on advertisements : a KAI approach | Authors: | Poh, Yan Lin Chan, Sok Mun Nalini Devi Suppiah |
Keywords: | DRNTU::Business::Advertising | Issue Date: | 2000 | Abstract: | To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities. | URI: | http://hdl.handle.net/10356/9538 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_218.pdf Restricted Access | 423.63 kB | Adobe PDF | View/Open |
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