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Title: Effect of celebrity endosement on advertisements : a KAI approach
Authors: Poh, Yan Lin
Chan, Sok Mun
Nalini Devi Suppiah
Keywords: DRNTU::Business::Advertising
Issue Date: 2000
Abstract: To see whether there are any significant differences among completely congruent, moderately incongruent and extremely incongruent advertisements by using local celebrities.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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