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Title: Skepticism in advertising.
Authors: Chen, Huilian.
Ho, Adeline Yanyi.
Shen, Huishan.
Keywords: DRNTU::Business::Advertising
Issue Date: 2005
Abstract: Skepticism impedes advertising credibility and reduces market place efficiencies. Thus skepticism has become a major concern for advertisers to effectively convey their messages.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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