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Title: Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
Authors: Baskoro, Suria
Loi, Heng Yang
Yong, Jianjun
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2005
Abstract: The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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