Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChan, Wai Yin.en_US
dc.contributor.authorChew, Kelvin Wai Mun.en_US
dc.contributor.authorNg, Alex Soon Heng.en_US
dc.description.abstractThis Applied Research Project is based entirely on a real-life business, Tong Heng. The authors introduced the Internet as an additional marketing channel for this traditional confectionery. The procedures of doing so were documented using several frameworks. The costs and internal benefits involved were also recorded. In addition, an online questionnaire was used to capture and analyse (using SPSS) results of the external benefits as seen from the customers' viewpoint. Recommendations on how other firms can replicate this success is provided in our conclusion.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleCase study : effectiveness of Internet marketing for a local food business.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Kenny Kwai Fongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
  Restricted Access
291.95 kBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 22, 2021


Updated on Nov 22, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.