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Title: General profile of the Singapore Chinese gay community and their attitudes towards products or services catered to the gay community.
Authors: Ng, Alvin Kok Ping.
Lim, Qing Yi.
Chow, You Yah.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: In our study, we built a general profile of the gay community in Singapore. Also, using the Theory of Reasoned Actions (TORA), we aim to find out this community’s attitudes towards products or services that are catered to them, how different social parties influence their attitudes and their likelihood to purchase.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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