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Title: L'oreal : facing challenges in China's skin care product market
Authors: Au, Shun Chung
Chia, You Chou
Tay, Rui Xian
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2005
Abstract: A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations are made to increase L’Oreal China’s market share.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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