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Title: You will never walk alone : relationship strength and customer retention.
Authors: Koh, Shu Er.
Low, Kirby Lai Meng.
Phua, Cheryl Tshi Mei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: Through this research study, it is observed that developing a close relationship with customers is essential. Maintaining good customer relationship play a part in establishing and retaining their loytalty, which results in positive Word-of-Mouth (WOM) and an increase in Degree of Tolerance.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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