Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9607
Title: The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
Authors: Huang, Yue Yang
Lam, Soanne Jia Bao
Neo, Lina
Keywords: DRNTU::Business::Advertising
Issue Date: 2005
Abstract: This projects looks at the coordination effect/fit between the color, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions. Specifically, we are looking at impulse purchase behavior, purchase intention and partonage intentions.
URI: http://hdl.handle.net/10356/9607
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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