Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9607
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dc.contributor.authorHuang, Yue Yangen_US
dc.contributor.authorLam, Soanne Jia Baoen_US
dc.contributor.authorNeo, Linaen_US
dc.date.accessioned2008-09-24T07:34:13Z
dc.date.available2008-09-24T07:34:13Z
dc.date.copyright2005en_US
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/10356/9607
dc.description.abstractThis projects looks at the coordination effect/fit between the color, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions. Specifically, we are looking at impulse purchase behavior, purchase intention and partonage intentions.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising
dc.titleThe effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentionsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLam, Shun Yinen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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