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Title: Exploratory marketing study on gender perceptions on services.
Authors: Thio, Yi Ling.
Tsai, Qianyi.
Yeo, Irene Hwee Ling.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: This paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing information needs of the customers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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