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Title: Does language fashion perceptions?
Authors: Chen, Kangxing.
Lim, Ernest Wei Kiat.
Wong, Ka Wei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: The additional choice of language in marketing, that follows the proliferation of international commerce, triggers off an inspection on which language elicits a more favourable outcome for marketing communications. When Chinese-English bilinguals were asked to respond to different language cues, the study shows that language does indeed evoke varying attitudes.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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