Please use this identifier to cite or link to this item:
|Title:||Does language fashion perceptions?||Authors:||Chen, Kangxing.
Lim, Ernest Wei Kiat.
Wong, Ka Wei.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2005||Abstract:||The additional choice of language in marketing, that follows the proliferation of international commerce, triggers off an inspection on which language elicits a more favourable outcome for marketing communications. When Chinese-English bilinguals were asked to respond to different language cues, the study shows that language does indeed evoke varying attitudes.||URI:||http://hdl.handle.net/10356/9610||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.