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https://hdl.handle.net/10356/9616| Title: | Understanding customer loyalty and its antecedents : an analysis from the mobile phone market | Authors: | Lai, Shui Fa Teo, Yu Shan Tay, Gui Wen |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2005 | Abstract: | Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty. | URI: | http://hdl.handle.net/10356/9616 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2249.pdf Restricted Access | 728.73 kB | Adobe PDF | View/Open |
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