Please use this identifier to cite or link to this item:
|Title:||Understanding customer loyalty and its antecedents : an analysis from the mobile phone market||Authors:||Lai, Shui Fa
Teo, Yu Shan
Tay, Gui Wen
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2005||Abstract:||Several scholars have highlighted the importance of enhancing customer loyalty, a topic of high interest in academia and practice, as a prerequisite for effective marketing to increase profits. This study adds to existing literature by exploring the antecedents of customer loyalty.||URI:||http://hdl.handle.net/10356/9616||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.