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dc.contributor.authorCao, Grace Shu Yinen_US
dc.contributor.authorTan, Wenrong
dc.contributor.authorTiow, Xue Fen
dc.description.abstractThis research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology
dc.titleConsumers' perspectives on the use of EZ-link card for retail paymentsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorViswanathan, Sen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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