Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9619
Full metadata record
DC FieldValueLanguage
dc.contributor.authorCao, Grace Shu Yinen_US
dc.contributor.authorTan, Wenrong
dc.contributor.authorTiow, Xue Fen
dc.date.accessioned2008-09-24T07:34:21Z
dc.date.available2008-09-24T07:34:21Z
dc.date.copyright2005en_US
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/10356/9619
dc.description.abstractThis research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology
dc.titleConsumers' perspectives on the use of EZ-link card for retail paymentsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorViswanathan, Sen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2251.pdf
  Restricted Access
767.81 kBAdobe PDFView/Open

Page view(s) 5

246
checked on Oct 26, 2020

Download(s) 5

10
checked on Oct 26, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.