Please use this identifier to cite or link to this item:
|Title:||Consumers' perspectives on the use of EZ-link card for retail payments||Authors:||Cao, Grace Shu Yin
Tiow, Xue Fen
|Keywords:||DRNTU::Business::Information technology||Issue Date:||2005||Abstract:||This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption.||URI:||http://hdl.handle.net/10356/9619||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.