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Title: Consumers' perspectives on the use of EZ-link card for retail payments
Authors: Cao, Grace Shu Yin
Tan, Wenrong
Tiow, Xue Fen
Keywords: DRNTU::Business::Information technology
Issue Date: 2005
Abstract: This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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