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Title: My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
Authors: Lum, Meiyin.
Thong, Eileen Yong Ci.
Wang, Yun Fa.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: Past research has established that attitudes are reliable predictors of future behavior. This study explores how the relationship between consumer attitudes and behaviour (purchase intention) would be affected by interpersonal influence in a group.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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