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dc.contributor.authorChow, Chris Boon Teck.en_US
dc.contributor.authorLim, Miaoling.en_US
dc.contributor.authorSoh, Xinming.en_US
dc.description.abstractThis paper compares web assurance and web insurance as vehicles to alleviate consumers’ online purchasing concerns. We explore web insurance as an alternative to web assurance given that prior evidence suggests web assurance might not be working as well as expected at allaying consumers’ online purchasing concerns.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleWeb insurance: an alternative to web assurance.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorBoo, Elfred Hian Yongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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