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Title: Web insurance: an alternative to web assurance.
Authors: Chow, Chris Boon Teck.
Lim, Miaoling.
Soh, Xinming.
Keywords: DRNTU::Business::Finance::Insurance
Issue Date: 2005
Abstract: This paper compares web assurance and web insurance as vehicles to alleviate consumers’ online purchasing concerns. We explore web insurance as an alternative to web assurance given that prior evidence suggests web assurance might not be working as well as expected at allaying consumers’ online purchasing concerns.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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