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Title: Exploiting relational capital in family businesses through corporate social responsibility
Authors: Ratri, Maria I.
Sharma, Ravi S.
Krishnamachari, Archana
Issue Date: 2012
Source: Sharma, R. S., Ratri, M. I., & Krishnamachari, A. (2012). Exploiting relational capital in family businesses through Corporate Social Responsibility. 2012 IEEE International Conference on Management of Innovation and Technology (ICMIT).
Abstract: In the knowledge economy, a firm's longevity and sustainability does not necessarily have to be always supported by a great financial performance. The intellectual capital has become a major corporate strategic asset to generate sustainable competitive advantage and superior financial performance. Mutual trust, in internal and external relationships, makes a positive contribution to the company's outcome. Family-owned businesses have the capacity to blend economic consideration with traditional role of the family social unit. This allows for constituent stakeholders to build shared value between the company and society through CSR initiatives. Hence, this research aims to understand the implementation of CSR initiatives in family businesses, by examining two cases of Asian family business across emerging economies - Indonesia (Sampoerna) and India (Tata).
DOI: 10.1109/ICMIT.2012.6225902
Rights: © 2012 IEEE.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Conference Papers

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