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Title: Do personality traits, perceived benefits and costs, and network externality affect consumers' adoption of 3G services?
Authors: Cai, Lizi
Dang, Sharon Yee Man
Tan, Shumei
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2005
Abstract: To determine whether Impulse Buying Tendency, Optimum Stimulation Level, Creativity, Perceived Benefits and Costs, and Network Externality will affect adoption of technology, using 3G for the emphirical study of our framework.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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