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dc.contributor.authorSeah, Weiming.en_US
dc.contributor.authorTan, Cheng Wen.en_US
dc.contributor.authorYen, Chee Loong.en_US
dc.description.abstractThe study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important factor.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleMulti cue approach to country-of-origin effect.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorSaw, Sutaip Leng Chooien_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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