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Title: Multi cue approach to country-of-origin effect.
Authors: Seah, Weiming.
Tan, Cheng Wen.
Yen, Chee Loong.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important factor.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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