Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9662
Title: Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
Authors: Tan, Hock Choon.
Tan, Shi Xing.
Yap, Filicia Xinyi.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.
URI: http://hdl.handle.net/10356/9662
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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