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|Title:||Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.||Authors:||Tan, Hock Choon.
Tan, Shi Xing.
Yap, Filicia Xinyi.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2005||Abstract:||Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.||URI:||http://hdl.handle.net/10356/9662||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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