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Title: Case study on the artiste management industry - OM artistes.
Authors: Muhammad Asril Ibrahim.
Goh, Li Yee.
Yue, Christine Si Hui.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2008
Abstract: This study looks into the burgeoning industry of artiste management and intensely studies one of the players in that industry. At the end of this study, recommendations were proposed to the artiste management agency in question in terms of strategy and marketing.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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