Please use this identifier to cite or link to this item:
Title: The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
Authors: Ong, Denis Jit Hong.
Goh, Puey Hie.
Koh, Yong Chia.
Keywords: DRNTU::Social sciences::Mass media
Issue Date: 2000
Abstract: Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upcoming 'Speak Proper English Campaign' was chosen as our case study and we seek to explain the media's response to current issues, the way newspapers handle messages in the genesis of a campaign, and the way these nessages are communicated to the respective audiences
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.85 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.