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Title: Consumer perceptions of nutrition claims.
Authors: Ong, Shu Yun.
Tay, Audrey Si Qi.
Wong, Hui Ping.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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