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https://hdl.handle.net/10356/9689
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ong, Shu Yun. | en_US |
dc.contributor.author | Tay, Audrey Si Qi. | en_US |
dc.contributor.author | Wong, Hui Ping. | en_US |
dc.date.accessioned | 2008-09-24T07:35:06Z | - |
dc.date.available | 2008-09-24T07:35:06Z | - |
dc.date.copyright | 2005 | en_US |
dc.date.issued | 2005 | - |
dc.identifier.uri | http://hdl.handle.net/10356/9689 | - |
dc.description.abstract | This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing::Consumer behavior | - |
dc.title | Consumer perceptions of nutrition claims. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Goh-Low, Soen Yin | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_2314.pdf Restricted Access | 1.11 MB | Adobe PDF | View/Open |
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