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Title: Exploratory study of the public's perception towards corporate responses.
Authors: Mak, Wai Fung.
Tan, Jessica Geok Peng.
Zhuo, Suzhen.
Keywords: DRNTU::Business::Management::Communication
Issue Date: 2005
Abstract: This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wide readership in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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