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Title: Exploratory study of store image of selected specialty stores : a conceptual perspective.
Authors: Tan, Kah Ngee.
Tan, Cheryl Li Ling.
Wang, Teresa.
Keywords: DRNTU::Business
Issue Date: 2005
Abstract: his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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