Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9718| Title: | Exploratory study of store image of selected specialty stores : a conceptual perspective. | Authors: | Tan, Kah Ngee. Tan, Cheryl Li Ling. Wang, Teresa. |
Keywords: | DRNTU::Business | Issue Date: | 2005 | Abstract: | his study examines Singaporean consumers’ perception of local (Bodynits and Projectshop) and foreign (Zara and Espirit) specialty stores in terms of five main store attributes namely, service, presentation, branding, assortment and atmospherics. | URI: | http://hdl.handle.net/10356/9718 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2340.pdf Restricted Access | 577.59 kB | Adobe PDF | View/Open |
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