Please use this identifier to cite or link to this item:
Title: Nestle China : working towards sweet success in the chocolate confectionery market.
Authors: Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2005
Abstract: This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confectionery market.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
25.01 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.