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Title: Factors that influence consumers when applying for debit cards.
Authors: Ong, Wei Ming.
Tee, Jin Hao.
Teh, Tze Fong.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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