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|Title:||A study of consumer perceptions of no-frills Japanese-concept hair salons.||Authors:||Low, Ying Ying.
Lee, Fiona Huifeng.
Tan, Jasmine Szu Chieh.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2005||Abstract:||This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.||URI:||http://hdl.handle.net/10356/9765||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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