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Title: A study of consumer perceptions of no-frills Japanese-concept hair salons.
Authors: Low, Ying Ying.
Lee, Fiona Huifeng.
Tan, Jasmine Szu Chieh.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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