Please use this identifier to cite or link to this item:
|Title:||Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.||Authors:||Lee, Yee Yern.
Tay, Amanda Ting Jing.
Woon, Gwen Chiu Yun.
|Keywords:||DRNTU::Business::Marketing::Direct||Issue Date:||2005||Abstract:||This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.||URI:||http://hdl.handle.net/10356/9781||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.