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dc.contributor.authorLee, Yee Yern.en_US
dc.contributor.authorTay, Amanda Ting Jing.en_US
dc.contributor.authorWoon, Gwen Chiu Yun.en_US
dc.description.abstractThis paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleLaunch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLim-Lum, Kit Wyeen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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