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Title: Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
Authors: Lee, Yee Yern.
Tay, Amanda Ting Jing.
Woon, Gwen Chiu Yun.
Keywords: DRNTU::Business::Marketing::Direct
Issue Date: 2005
Abstract: This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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