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Title: Globalisation of Asian fashion brands.
Authors: Seet, Mei Mei.
Huang, Simin.
Chua, Lois Shanru.
Keywords: DRNTU::Business::International business
Issue Date: 2005
Abstract: This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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