Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9786
Title: Effects of assurance on high assurance knowledge consumers' behaviors.
Authors: Ho, Stefanie Ying.
Teh, Simin.
Liu, Yiling.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions.
URI: http://hdl.handle.net/10356/9786
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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