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Title: Exploratory study : the influence of brand recognition on retail store image.
Authors: Chng, Huiju.
Lin, Ximan.
Yeo, Jolene Siew Woon.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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