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https://hdl.handle.net/10356/9790| Title: | Brand equity and firm performance in the U.S. pharmaceutical industry. | Authors: | Tay, Aileen Ai Li. Kor, Lee Pern. Liao, Wenjing. |
Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2005 | Abstract: | This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance. | URI: | http://hdl.handle.net/10356/9790 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2405.pdf Restricted Access | 221.77 kB | Adobe PDF | View/Open |
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