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Title: Brand equity and firm performance in the U.S. pharmaceutical industry.
Authors: Tay, Aileen Ai Li.
Kor, Lee Pern.
Liao, Wenjing.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2005
Abstract: This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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