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Title: Practical application of marketing principles for iQUE Nest.
Authors: Chan, Yongxiang.
Siew, Sher Lynn.
Tay, Yingfen.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketing communication. Multi-level marketing structure in particular is researched on to determine if it is suitable for the bird nest product category.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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