Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9797| Title: | A study of local consumers' perceptions on advertising practices for slimming products and services | Authors: | Pok, Nee Thing Rathi Rajan Wan, Felicia Poh Guan |
Keywords: | DRNTU::Business::Advertising | Issue Date: | 2005 | Abstract: | There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is. | URI: | http://hdl.handle.net/10356/9797 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2411.pdf Restricted Access | 3.26 MB | Adobe PDF | View/Open |
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