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Title: A study of local consumers' perceptions on advertising practices for slimming products and services
Authors: Pok, Nee Thing
Rathi Rajan
Wan, Felicia Poh Guan
Keywords: DRNTU::Business::Advertising
Issue Date: 2005
Abstract: There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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