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|Title:||A study of local consumers' perceptions on advertising practices for slimming products and services||Authors:||Pok, Nee Thing
Wan, Felicia Poh Guan
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2005||Abstract:||There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.||URI:||http://hdl.handle.net/10356/9797||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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