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|Title:||Exploratory study on the retail and marketing environment in Singapore.||Authors:||Foo, Joyce Yin Yin.
Chang, Diana Suet Yarn.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2005||Abstract:||This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls.||URI:||http://hdl.handle.net/10356/9798||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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