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Title: Exploratory study on the retail and marketing environment in Singapore.
Authors: Foo, Joyce Yin Yin.
Zhou, Shuwei.
Chang, Diana Suet Yarn.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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