Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9805
Title: Southwest model in Southeast Asia.
Authors: Shi, Huixian.
Sim, Johnny Sze Qiang.
Young, Ming Ee.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2005
Abstract: The recent growth of budget airlines in Southeast Asia has sparked off debates over their sustainability. This report analyzed the success factors of Southwest Airlines that constitute the Southwest Model. We integrated this Southwest Model into Southeast Asia and evaluated its applicability in the region.
URI: http://hdl.handle.net/10356/9805
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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