Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9857
Title: Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.
Authors: Foo, Wei Ling.
Seet, Jing Jing.
Yip, Lai Ying.
Keywords: DRNTU::Business::Finance::Profits
Issue Date: 2005
Abstract: In order to increase the revenue of Singapore Changi Airport, the report identifies various profitable segments and their buying behaviour. After an analysis of their usual and actual buying pattern, recommendations are tailored to improve the retail mix and aid in increasing CAAS's revenue by encouraging spending in the airport.
URI: http://hdl.handle.net/10356/9857
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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